Friday, June 8, 2012

Getting Set Up

The time of this posting is June 8, 2012 and I am preparing my life insurance door knocking strategy. Apparently just walking up to any door and not having something planned out like what to say and do, may not be a good idea.

Having a great though out plan and working that plan will yield much better results. My first objective when I door knock and talk to someone is not to sell a policy then and there, because in most cases it wont happen anyway.

At the door, the following goals are needed to be achieved:

  1. Introduce my self and get a flyer into their hand. (more about this "certain flyer" later but it could be the center piece for a conversation then and there!)
  2. Engage the person I just met with friendly chat and get them to lower their force field by letting them know I am not selling anything.
  3. If I am able to get them to talk about life insurance, then my next objective will be to get them to answer a prospecting questionnaire (simple needs analysis) to see whats is going on with them. They may or may not qualify for what i can offer.
  4. If successful filling out the questionnaire, I will set up an appointment for the next day to present quotes for coverage, the insurance companies that they may qualify with (especially final expense cases) and try to get them to fill out an application for life insurance.
In real life It's probably not going to happen like I outlined above. That is why I am posting to this blog. It is to post what I discover works, when I get out in the field next week doing this.

The reason I post this information is because it creates accountability. Here I am posting what I do to generate business for selling life insurance door to door. Once my readership builds up, I will become accountable for what I do when I prospect, otherwise I will look like a failure if I posted all of this stuff and did not do anything.

I am self employed. I do not have a boss. (Thank God!) But I feel that if I tell a bunch of people of what I am going to do, then the better I do, so I do not look like a fool. If I do what I set out to do in my door knocking prospecting mission, it is possible that I could achieve some amazing financial rewards, that being commissions. I got to make a living and pay the bills, just so happens that I genuinely like the life insurance business and I am my own client. I buy everything that I sell.

My wife says I'm worth more dead than alive!! But that's just the term life policy. Soon I will be using indexed universal life insurance to set up a tax free retirement. There is something very interesting I recently found out that a bunch of the haters to IUL's are not aware of and if they were, their opinions would change. More on that soon. Not prospecting for that type of product yet, maybe in the fall, when I have totally learned and mastered that niche and available products.

So what will I be pitching door to door?

Two  life insurance niches....

The First; Final expense / burial insurance in low income neighborhoods.

The Second; Term life insurance. It's not that I want to sell term life, it is cheap, takes long to underwrite and it can get me into a home for a needs analyses to find out if other types of life insurance products may also be a good fit for that prospect and their family.

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