Door canvassing for insurance during the month of August in Dallas still continues to suck. 104 degrees to day and looking at 106 on Tuesday. The rest of the week looks nasty too. So in the mean time I have decided to do some online marketing and SEO for my life insurance lead generation website. It's getting a little bit of traffic now, but I think I should step it up and begin using it as an additional funnel of life insurance leads.
I don't remember if mentioned this in another posting but a few weeks ago I passed out 150 door hanger flyers and placed them on houses in North Irving. I got 1 phone call from those. The door hanger flyer was on yellow paper, the next time I am going to use a different color. Some say 150 is not enough to know what a good pull rate would be, but I do have a good feeling that this particular flyer could pull 6 calls for every 1,000 passed out. Hitting a thousand doors is alot of work though. At least one sale from those 6 calls is definitely achievable.
Ideally I'd like to see 1 call for every 75 flyers passed out, considering just about every third house, on a given street has no or inadequate life insurance.
Also the message on the door hanger has to be tested too, to get an idea of response rates and tweeking it to improve those response rates.
I don't mind passing out life insurance door hangers / flyers. The walking is great exercise. I really need to get rid of by small beer gut! The other benefit to passing out flyers to houses in regards to this door knock canvassing project, is that when you pass out flyers, it makes you more comfortable walking up to the doors and approaching homes. Kind of reduces that cold door knock reluctance.
I don't remember if mentioned this in another posting but a few weeks ago I passed out 150 door hanger flyers and placed them on houses in North Irving. I got 1 phone call from those. The door hanger flyer was on yellow paper, the next time I am going to use a different color. Some say 150 is not enough to know what a good pull rate would be, but I do have a good feeling that this particular flyer could pull 6 calls for every 1,000 passed out. Hitting a thousand doors is alot of work though. At least one sale from those 6 calls is definitely achievable.
Ideally I'd like to see 1 call for every 75 flyers passed out, considering just about every third house, on a given street has no or inadequate life insurance.
Also the message on the door hanger has to be tested too, to get an idea of response rates and tweeking it to improve those response rates.
I don't mind passing out life insurance door hangers / flyers. The walking is great exercise. I really need to get rid of by small beer gut! The other benefit to passing out flyers to houses in regards to this door knock canvassing project, is that when you pass out flyers, it makes you more comfortable walking up to the doors and approaching homes. Kind of reduces that cold door knock reluctance.
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